Katie likes things to go the right way, or, well, her way. As sheriff of creative and production, she wants everyone at Eire to follow the procedure – from inputting a new creative assignment to implementing the 7th round of client changes. If you try to buck the system, do not pass go, do not collect $200! As Eire’s longest (not oldest) employee, she knows the ropes. While busy writing copy for a variety of projects, she’s keeping her eye on the entire creative process. From art direction to design to copywriting to production. The sheriff likes things creatively on target and targeted creatively.